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In the first year of plant meat in 2019, many companies are flexing their muscles to launch "artificial meat"

December 10, 2019 10:15:51 Source: Food Machinery Equipment Network Editor: Mary Popularity: 11507


[ Food Machinery Equipment Net Name Enterprises Online ] As consumers' demand for plant-based foods continues to increase, they are prompting food companies to develop high-protein, delicious meat substitutes. The emergence of plants as an alternative protein source has become one of the decisive food trends in 2019. 2019 has been called the first year of "artificial meat or plant meat". Both foreign and domestic companies have developed a strong interest in "plant meat" and have entered the market of plant-based meat substitutes, seizing market opportunities, and Get more "羹".

Start selling "vegetable meat" burgers
A few days ago, after a company's stock price skyrocketed, a new wave of plant meat was set up around the world, and some of the world's largest catering and food companies began to launch their own meat substitutes. It is reported that a global fast-food chain company has entered the plant meat market in Canada and has launched catering foods that use plant meat (using plants, lettuce and tomatoes as raw materials).
Launch of artificial meat mooncakes and fillings
It is reported that a domestic cooperative company will establish an in-depth cooperative relationship in the plant protein meat project. A few days ago, after continuous collaborative research, some products such as pea protein meat moon cakes and pea protein meat fillings were developed.
According to reports, vegetarian meat mooncakes are mainly made of pea tissue protein and pea drawing protein. They have the characteristics of high water retention, high elasticity and high organization. The research and development of new products has filled the gaps in the domestic pea protein meat field, enriched the company's product structure and extended the industrial chain.
Launched "meat-like" vegetarian meat castle
The fast food chain giant launched "Vegetarian Meat Fort" on April Fool's Day, using vegetarian meat steaks developed by Silicon Valley startups. The taste is said to be almost 100% similar to real meat. It is understood that "Vegetarian Meat Fort" mainly uses more soybean raw materials, replacing coconut oil with some sunflower oil, and uses plant-based methyl viscosity agents. The "vegetarian" index, juice content and convenient cooking Degrees have improved.
In addition, the new burger uses vegan ingredients to produce a taste, texture and aroma similar to beef burgers. At the same time, "Vegetarian Meat Fort" contains less sodium and saturated fat, and the protein content is equivalent to ground beef with a lean fat ratio of 80:20, allowing consumers to supplement the protein required by the human body without worrying about getting fat. And other issues.
Introducing new plant-based meat burger
It is reported that a food and beverage company launched plant burgers in the United States, whose main ingredient is pea protein. According to related personnel, in addition to peas as the main raw material, fruit and vegetable juices will be used to make the color of plant meat closer to real meat products .
It is said that compared with the vegetarian burgers that have been introduced in the market, the plant burger has higher nutritional content, is also rich in iron and vitamin C, and contains no cholesterol or trans fats. In addition, the company said that it will readjust the formula of the vegetable meat burger to make the vegetable burger more juicy, more meaty and roast beef-like.
Launch of plant meat product line
Recently, new plant meat products were released. A certain company, through technical cooperation with other companies, launched a series of plant meat products, including beef-flavored plant meat patties, pork-flavored plant meat patties, and plant meat lion heads. At the press conference, the staff made a beef-flavored plant patties burger for everyone. The audience at the scene said that compared with soy products such as vegetarian meat, it obviously had a meat fiber texture and the taste was basically close to that of beef. After the on-site tasting, the tasters basically said that the taste and flavor were better and they could accept such products.
The author was informed that the company has developed products such as beef-flavored plant meat patties, pork-flavored plant meat patties, and plant meat lion heads, while the beef-flavored plant meat patties were officially pre-sold on an e-commerce platform. Now the company's plant meat product standards have been put on record, production licenses have been obtained, and mass production will begin later. In the next step, the company will launch more plant meat products.
Summary: As we all know, plant meat products mainly come from plants. The raw material is plant protein extracted from soybeans, peas, wheat and other plants. Modern food processing technology and equipment are used to make its nutritional composition, taste and flavor close to animal meat. A plant-based product. As companies compete to enter the market, the market for plant-based meat substitutes has become more and more crowded and competition has intensified.
It can be said that 2019 may be a year of plant-based vegetarian innovation, which can meet more and more vegetarian consumption needs in the market. However, industry insiders said that plant meat is not simply vegetarian meat, but new products with high-tech content. If companies want to gain an advantageous position in the market of plant-based meat substitutes, they must continue to innovate and research and develop advanced technologies such as high-performance food ingredients to simulate the texture and taste of animal meat, so as to make it easier for consumers to accept.

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