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Chinese wolfberry opens high-quality development era

January 03, 2020 11:00:22 Source: Food Machinery Network Editor: Lia Popularity: 13026


[Original of Food Machinery and Equipment Network.net ] Chinese wolfberry is a very famous health product in China. It can be used not only for soup and porridge, but also for medicine. Recently, led by the Chinese Academy of Engineering, a number of scientific research institutions and institutions have launched research on the modern high-quality development strategy of wolfberry. Today, as the nutritional value of wolfberry is further discovered, its processing market is continuously expanding. Relevant production enterprises should also dig deep into the added value of wolfberry through deep processing equipment to promote the overall development of the wolfberry industry.

In the past two years, with the implementation of the "returning farmland to forests" policy and the increased market demand for wolfberry, the planting area of wolfberry in China has continued to increase. In addition to the main producing area of Ningxia, the number of plants growing in emerging areas such as Gansu and Qinghai is also increasing. It is expected that from 2018 to 2020, the average annual growth rate of medlar planting area will reach 5%.
This has also promoted the growth of the Chinese wolfberry market to a certain extent. Public data shows that in 2013, the market size of China's wolfberry industry was about 10.867 billion yuan, which has maintained stable and continuous growth for many years. The market size in 2017 reached 14.220 billion yuan, and it is estimated that by 2023, the wolfberry market will reach 23.474 billion yuan.
However, in contrast to the stable market growth of wolfberry industry, it is the uneven development of its industrial chain. It is understood that with the current market expansion of wolfberry products, the mechanization level of their production links is still not high, and the products have remained in the initial processing stage, mainly dried fruits, for a long time. So, for wolfberry production enterprises, how to achieve high-quality development?
First, enterprises must strengthen the level of mechanization of production. For example, in the production of basic dried fruits, there are still many local manufacturers who select them by hand and air them naturally, so that neither large-scale production nor food safety can be guaranteed. Nowadays, the classification and drying equipment on the market are constantly increasing. Production enterprises can use related equipment to make dried fruits, improve production efficiency, and strengthen product quality.
Second, we must strengthen the level of deep processing of wolfberry. Along with consumption upgrade, ordinary dried wolfberry fruit can no longer meet consumer demand. Traditional Chinese wolfberry consumer market balances have begun to fall into new refined products such as Chinese wolfberry wine and Chinese wolfberry beverages, and the proportion of related products continues to increase. Therefore, wolfberry production enterprises also need to use deep processing equipment, strengthen product development and innovation capabilities, improve the level of wolfberry precision deep processing, and improve the market competitiveness of enterprises by producing high value-added products.
Zhongning County, Ningxia is a well-known “hometown of Chinese wolfberry”. Not only does it produce primary processed products such as dried fruits, it has also introduced vacuum freeze-drying equipment, extraction equipment, fermentation equipment , and beverage production and filling lines in the past two years. Dry wolfberry, wolfberry juice, wolfberry beverage, wolfberry wine and other products will extend the wolfberry industry chain and deepen the industrial development.
In addition, related equipment manufacturers must also optimize the performance of their equipment to make their equipment more suitable for the production of wolfberry. For example, the drying equipment should reduce the damage to the nutritional components in the fruit while drying the wolfberry. Through uniform manufacturing standards to change pain points such as uneven equipment quality and low technology level, thereby improving the overall level of wolfberry processing equipment manufacturing.
In the future, the competition between the main producing areas of wolfberry and the deep processing market will continue to intensify, which will also accelerate the resource flow and reorganization of the wolfberry industry. From the perspective of industrial structure, in the future, the structure of wolfberry products will continue to be optimized. Production enterprises must not only improve the level of deep processing of products, use different deep processing equipment for new product research and development; equipment manufacturers must also promote the optimization of equipment performance, and jointly promote the high-quality development of wolfberry industry.

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